Big Data and Analytics: Why an IT Organization Requires Dedicated Roles to Drive Sustainable Competitive Advantage.
Dominik KrimpmannAnna StühmeierPublished in: Int. J. Serv. Sci. Manag. Eng. Technol. (2017)
Keyphrases
- big data
- competitive advantage
- business analytics
- knowledge management
- competitive environment
- business intelligence
- strategic advantage
- business environment
- big data analytics
- business information
- business processes
- data management
- social media
- cloud computing
- data analysis
- unstructured data
- massive data
- knowledge discovery
- data processing
- business strategy
- service quality
- data science
- information processing
- case study
- information technology
- market share
- data warehousing
- organizational learning
- customer relationship management
- vast amounts of data
- data stores
- competitive intelligence
- data sets
- real world
- real time
- artificial intelligence
- massive datasets
- data analytics
- e learning
- electronic commerce
- service providers
- management system