Model-Based Reinforcement Learning for Auto-bidding in Display Advertising.
Shuang ChenQisen XuLiang ZhangYongbo JinWenhao LiLinjian MoPublished in: AAMAS (2023)
Keyphrases
- model based reinforcement learning
- display advertising
- budget constraints
- markov decision processes
- online advertising
- advertising campaigns
- reinforcement learning
- online auctions
- web pages
- combinatorial auctions
- search advertising
- bidding strategies
- dynamic programming
- relational domains
- state space
- relational data
- partially observable
- knowledge representation