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Customer Segmentation and Strategy Development Based on User Behavior Analysis, RFM Model and Data Mining Techniques: A Case Study.

MohammadReza TavakoliMohammadreza MolaviVahid MasoumiMajid MobiniSadegh EtemadRouhollah Rahmani
Published in: ICEBE (2018)
Keyphrases
  • behavior analysis
  • probabilistic model
  • data mining techniques
  • knowledge discovery
  • information retrieval
  • clustering method
  • customer segmentation