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Enhancing Taobao Display Advertising with Multimodal Representations: Challenges, Approaches and Insights.

Xiang-Rong ShengFeifan YangLitong GongBiao WangZhangming ChanYujing ZhangYueyao ChengYong-Nan ZhuTiezheng GeHan ZhuYuning JiangJian XuBo Zheng
Published in: CoRR (2024)
Keyphrases
  • multi modal
  • lessons learned
  • application scenarios
  • computational tools
  • display advertising
  • real world
  • promising directions