Budget Optimization for Online Campaigns with Positive Carryover Effects.

Nikolay Archak Vahab S. Mirrokni S. Muthukrishnan

Published in: WINE (2012)

Keyphrases

evolution strategy
online learning
optimization methods
real time
social media
positive effects
case study
optimization problems
positive and negative
online environment
database
discrete optimization
online algorithms
optimal design
optimization algorithm
email
neural network