Effect of E-WOM and Social Media Usage on Purchase Decision in Clothing Industry.

Viany Utami Tjhin Siti Rahmah Nurul Aini

Published in: ICEMC (2019)

Keyphrases

social networking sites
social media
information sources
social networking
consumer behavior
social networks
online social networks
case study
purchase decision
user generated content
product reviews
data analysis
service providers
sentiment analysis