Chameleon based on clustering feature tree and its application in customer segmentation.
Jinfeng LiKanliang WangLida XuPublished in: Ann. Oper. Res. (2009)
Keyphrases
- customer segmentation
- clustering analysis
- data mining methods
- data mining
- customer behavior
- association rule mining
- k means
- clustering method
- customer relationship management
- tree structure
- cluster analysis
- customer data
- clustering algorithm
- data clustering
- unsupervised learning
- sponsored search
- fuzzy sets
- feature selection