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"I Felt a Little Crazy Following a 'Doll'": Investigating Real Influence of Virtual Influencers on Their Followers.
Abhinav Choudhry
Jinda Han
Xiaoyu Xu
Yun Huang
Published in:
Proc. ACM Hum. Comput. Interact. (2022)
Keyphrases
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social influence
virtual reality
virtual environment
viral marketing
real world
social networks
similarity measure
expert systems
social media
virtual world
social capital
real time
neural network
information systems
decision trees