Narrowcasting of wireless advertising in malls.
Arvind K. TripathiSuresh K. NairPublished in: Eur. J. Oper. Res. (2007)
Keyphrases
- wireless networks
- wireless communication
- mobile devices
- access points
- communication technologies
- online advertising
- neural network
- access network
- remote control
- internet access
- cellular networks
- mobile ad hoc networks
- mobile users
- medical devices
- search advertising
- internet advertising
- data sets
- advertising campaigns
- multi hop
- wifi
- resource management
- mobile applications