The role of generative artificial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions.
Kwabena Abrokwah-LarbiPublished in: Ind. Artif. Intell. (2023)
Keyphrases
- theoretical framework
- artificial intelligence
- design theory
- software engineering
- knowledge based systems
- theoretical foundation
- conceptual framework
- expert systems
- knowledge management
- decision theory
- fundamental principles
- constraint programming
- innovation diffusion theory
- machine learning
- conceptual change
- statistical learning theory
- statistically significant
- electronic commerce
- design process
- generative model