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The Effect of Valence and Layout of Online Reviews on Purchase Intention.

Jintao LuoGuangji LiaoWeibin WangJia Zhou
Published in: AHFE (17) (2021)
Keyphrases
  • online reviews
  • online consumer reviews
  • electronic word of mouth
  • purchase intention
  • sentiment analysis
  • product quality
  • opinion mining
  • sentiment classification
  • online stores
  • sentence level
  • online shopping