Facing the Challenges with Product Roadmaps in Uncertain Markets: Experience from Industry.
Stefan TrieflingerJürgen MünchVera KnoopDominic LangPublished in: ICE/ITMC (2020)
Keyphrases
- market share
- competitive market
- practical experiences
- consumer products
- lessons learned
- product development
- decision making
- market segments
- future trends
- open issues
- life cycle
- academia and industry
- coming years
- information technology
- real world
- economic impact
- mass customization
- product design
- world class
- electronic commerce
- mobile apps
- information goods
- business opportunities
- user experience
- key issues
- world wide