Decision Support and Online Advertising - Development and Empirical Testing of a Data Landscape.
Thomas HansmannFlorian NottorfPublished in: ICE-B (2014)
Keyphrases
- decision support
- data sets
- online advertising
- database
- training data
- data analysis
- data sources
- data points
- information systems
- decision support system
- knowledge discovery
- semi supervised
- data warehouse
- end users
- data mining techniques
- data mining
- user interaction
- business intelligence
- data mining applications
- information retrieval