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The impact of message appraisals of Dove's Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers.

Joon Soo LimJun Zhang
Published in: Telematics Informatics (2021)
Keyphrases
  • information seeking
  • electronic word of mouth
  • positive or negative
  • online reviews
  • information retrieval
  • information resources
  • social interaction
  • attitudes toward
  • social network sites
  • purchase intention