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The impact of message appraisals of Dove's Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers.
Joon Soo Lim
Jun Zhang
Published in:
Telematics Informatics (2021)
Keyphrases
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information seeking
electronic word of mouth
positive or negative
online reviews
information retrieval
information resources
social interaction
attitudes toward
social network sites
purchase intention