How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience.
Wann-Yih WuPhan Thi Phu QuyenAdriana A. Amaya RivasPublished in: Inf. Syst. E Bus. Manag. (2017)
Keyphrases
- online shopping
- online retailers
- internet usage
- customer satisfaction
- shopping behavior
- online shoppers
- individual differences
- consumer behavior
- service quality
- theory of planned behavior
- online consumer
- purchase intention
- customer preferences
- internet shopping
- grocery shopping
- satisfaction degree
- behavioral intention
- real time
- marketing strategies
- product design
- user centric
- competitive advantage