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Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions.

Satish NambisanRobert A. Baron
Published in: Organ. Sci. (2010)
Keyphrases
  • electronic commerce
  • customer service
  • customer satisfaction
  • customer behavior
  • virtual world
  • website
  • virtual environment
  • physical environment
  • customer data