The impact of User Generated Content community marketing and network interaction in Xiaohongshu APP on consumers' purchase intention.
Chuhan ZhuLimin ZhangPublished in: ICEME (2022)
Keyphrases
- user generated content
- social media
- online social
- online shopping
- community structure
- consumer behavior
- purchase intention
- social networking
- network structure
- user generated
- user interaction
- recommender systems
- user experience
- online communities
- online stores
- customer reviews
- user comments
- case study
- health information
- content analysis
- electronic word of mouth