Effects of the pricing and cooperative advertising policies in a two-echelon dual-channel supply chain.
Tsung-Hui ChenPublished in: Comput. Ind. Eng. (2015)
Keyphrases
- supply chain
- cooperative
- dual channel
- uncertain demand
- supply chain management
- revenue sharing
- pricing schemes
- lead time
- revenue management
- inventory management
- decision making
- pricing model
- bullwhip effect
- operating costs
- inventory control
- dynamic pricing
- pricing mechanism
- periodic review
- inventory policy
- pricing strategies
- stackelberg game
- quantity discount
- cost savings
- multi agent systems
- single product
- customer demand
- profit sharing
- optimal policy
- supplier selection
- replenishment policy
- inventory holding
- optimal solution