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The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews.
Do-Hyung Park
Sara Kim
Published in:
Electron. Commer. Res. Appl. (2008)
Keyphrases
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electronic word of mouth
online reviews
online consumer reviews
sentiment analysis
knowledge sharing
product information
knowledge management
attitudes toward
sentiment classification
opinion mining
design process
positive or negative
data mining
email
electronic commerce