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Study on the Weightings of Evaluation Indicators for Factors Influencing Eastern and Western Consumers' Purchase Intentions in Live Streaming E-Commerce Based on the Triangular Fuzzy Number.

Ruo-Qiao ZhaoTseng-Ping Chiu
Published in: HCI (12) (2023)
Keyphrases
  • factors influencing
  • factors affecting
  • internet shopping
  • real time
  • electronic commerce
  • evaluation method
  • computer vision
  • analytic hierarchy process
  • consumer behavior
  • image quality
  • technology acceptance