The Impact of Website Design on Online Customer Buying Satisfaction and Loyalty to E-Tailers: An Exploratory Study of E-Tailers In India.
Debarun ChakrabortyJayanta BanerjeePrashant MehtaNetra Pal SinghPublished in: Inf. Resour. Manag. J. (2022)
Keyphrases
- website design
- marketing strategies
- customer satisfaction
- customer loyalty
- service quality
- online shopping
- website
- customer relationship management
- user satisfaction
- user perceptions
- marketing campaigns
- online stores
- support systems
- social capital
- factors affecting
- conceptual framework
- service providers
- web services