Impacts of data warehousing implementation on retailer's marketing performances.
Soongoo HongPairin KaterattanakulPublished in: IRMA Conference (2000)
Keyphrases
- data warehousing
- data warehouse
- business intelligence
- data mining
- data management
- distributed databases
- database management
- decision support
- database technology
- data mining applications
- data mining and data warehousing
- data warehouse design
- database management systems
- supply chain
- data modeling
- data warehousing and data mining
- client server databases
- data integration
- object oriented
- data sources
- physical database design
- efficient implementation
- materialized views
- decision making
- data analysis
- online analytical processing
- data marts
- metadata management
- design methodology
- sql server