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Understanding the Impact of Social Media on Marketing Strategies of Organizations in India.
Deepali Bhardwaj
Sangeeta Shah Bharadwaj
Published in:
SIGMIS-CPR (2017)
Keyphrases
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marketing strategies
social media
online marketing
direct marketing
competitive advantage
customer satisfaction
information technology
life cycle
data mining
knowledge management
customer relationship management
social networks
management system
computational intelligence
support systems
customer base