Marketing Management Challenges - A Nordic Small and Medium Size Enterprises (SMEs) Perspective.
Yonas Zewdu AyeleAbbas BarabadiPublished in: IEEM (2018)
Keyphrases
- small and medium size
- small and medium enterprises
- supply chain
- small and medium sized enterprises
- knowledge management
- decision making
- small and medium sized
- customer relationship management
- lessons learned
- management system
- information systems
- coal mining
- technological innovation
- competitive advantage
- virtual enterprise
- data mining
- enterprise systems
- management information systems
- high tech
- inter organizational
- information management
- strategic management
- long term
- market competition
- project management
- data mining technology
- key issues
- customer support
- radio frequency identification rfid
- technical solutions
- short and long term
- electronic commerce
- data processing
- strategic decision making
- viewpoint