Dynamics of bid optimization in online advertisement auctions.
Christian BorgsJennifer T. ChayesNicole ImmorlicaKamal JainOmid EtesamiMohammad MahdianPublished in: WWW (2007)
Keyphrases
- auction protocol
- display advertising
- bidding strategies
- budget constraints
- multi attribute
- group buying
- online learning
- optimization algorithm
- optimization problems
- dynamic model
- sealed bid
- optimization method
- auction mechanisms
- real time
- optimization methods
- reverse auction
- online advertising
- optimization process
- global optimization
- combinatorial optimization
- cellular automata
- special case
- genetic algorithm