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The allure of luxury brands' social media activities: a uses and gratifications perspective.

Navdeep AthwalDoga IstanbulluogluSophie Elizabeth McCormack
Published in: Inf. Technol. People (2019)
Keyphrases
  • social media
  • activity recognition
  • social activities
  • social networking
  • social networks
  • daily life
  • viewpoint
  • user generated content
  • data sets
  • learning algorithm
  • metadata
  • multi agent
  • brand image