C2C E-Business Customer Loyalty Evaluation: A New DEA Approach with Information Entropy Constraints.

Tao Lu Pingping Xiao Jiepei Zhang

Published in: ICEE (2010)

Keyphrases

information entropy
rough sets
service quality
decision table
customer loyalty
data mining
data envelopment analysis
attribute values
rough set theory
web services
decision trees
preprocessing
expert systems
business process