Integrating web mining and neural network for personalized e-commerce automatic service.
Pao-Hua ChouPi-Hsiang LiKuang-Ku ChenMenq-Jiun WuPublished in: Expert Syst. Appl. (2010)
Keyphrases
- web mining
- neural network
- user profiles
- web data
- information discovery
- web usage mining
- web users
- application of data mining
- social network analysis
- data mining
- link analysis
- text mining
- web page classification
- information extraction
- opinion mining and sentiment analysis
- web services
- web personalization
- web data mining
- data mining techniques
- knowledge discovery
- web logs
- web communities
- user sessions
- machine learning
- web content mining
- web usage analysis