An extended technology acceptance model for predicting smartphone adoption among young consumers in Greece.
Irini RigopoulouIoannis E. ChaniotakisJohn D. KehagiasPublished in: Int. J. Mob. Commun. (2017)
Keyphrases
- technology acceptance model
- perceived usefulness
- empirically tested
- theoretical framework
- technology adoption
- factors affecting
- user acceptance
- factors that affect
- mobile devices
- user satisfaction
- attitudes toward
- information technology
- mobile applications
- structural equation modeling
- theory of planned behavior
- mobile technologies
- university students
- discriminant analysis
- end users