Effects of Negative Customer Reviews on Sales: Evidence Based on Text Data Mining.
Zhen LiFangzhou LiJing XiaoZhi YangPublished in: ICDM Workshops (2018)
Keyphrases
- customer reviews
- positive or negative
- data mining
- positive and negative
- product features
- sentence level
- text mining
- online product reviews
- opinion mining
- knowledge discovery
- data analysis
- association rules
- information retrieval
- customer satisfaction
- web documents
- user generated content
- electronic commerce
- keywords
- decision trees
- free text
- text categorization
- rough sets
- opinion words