Effects of Negative Customer Reviews on Sales: Evidence Based on Text Data Mining.

Zhen Li Fangzhou Li Jing Xiao Zhi Yang

Published in: ICDM Workshops (2018)

Keyphrases

customer reviews
positive or negative
data mining
positive and negative
product features
sentence level

text mining
online product reviews
opinion mining
knowledge discovery
data analysis
association rules

information retrieval
customer satisfaction
web documents
user generated content
electronic commerce
keywords

decision trees
free text
text categorization
rough sets
opinion words