Marketing and promotion of e-books in academic libraries.
Magdalini VasileiouJennifer E. RowleyPublished in: J. Documentation (2011)
Keyphrases
- digital libraries
- digital collections
- data mining
- consumer behavior
- website
- online resources
- database marketing
- information technology
- long term
- social media
- marketing strategies
- customer relationship management
- mobile advertising
- databases
- tips and tricks
- success stories
- data mining technology
- digital content
- cultural heritage
- computer science
- case study
- multimedia
- metadata
- artificial intelligence
- genetic algorithm
- neural network