Privacy-preserving targeted online advertising.
Ainish DaveHardik GajeraManik Lal DasPublished in: Int. J. Soc. Comput. Cyber Phys. Syst. (2019)
Keyphrases
- privacy preserving
- online advertising
- user behavior
- privacy preserving data mining
- behavioral targeting
- vertically partitioned data
- privacy preservation
- private information
- display advertising
- advertising campaigns
- multi party
- data privacy
- data perturbation
- sponsored search
- partitioned data
- horizontally partitioned
- preserving privacy
- horizontally partitioned data
- privacy issues
- record linkage
- privacy sensitive
- privacy concerns
- sensitive information
- data publishing
- privacy preserving association rule mining
- differential privacy
- naive bayesian classification
- scalar product
- privacy protection
- website
- secure multiparty computation
- homomorphic encryption
- sensitive data
- privacy requirements
- contextual advertising