How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach.
Vinay SinghBrijesh NanavatiArpan Kumar KarAgam GuptaPublished in: Inf. Syst. Frontiers (2023)
Keyphrases
- reinforcement learning
- mobile advertising
- sponsored search
- cathode ray tube
- decision making
- search engine
- function approximation
- data mining
- web search
- machine learning
- real time
- state space
- markov decision processes
- reinforcement learning algorithms
- online advertising
- website
- supervised learning
- long term
- user behavior
- optimal control
- optimal policy
- high resolution
- reward function
- predictive modeling
- direct marketing