A nonlinear relationship between the consumer satisfaction and the continued intention to use SNS services: The moderating role of switching cost.
Chun-Lin LeeMing-Kuei HuangPublished in: Int. J. Electron. Bus. Manag. (2014)
Keyphrases
- technology acceptance
- service quality
- user satisfaction
- service providers
- factors influencing
- electronic commerce
- information systems
- customer satisfaction
- online consumer
- continuance intention
- relationship management
- information goods
- social influence
- web services
- social networking services
- ubiquitous computing
- quality of service
- technology adoption
- information services
- service composition
- social networking
- online shopping
- end users
- electronic marketplaces
- social networks
- social network services
- cost sensitive
- service oriented
- consumer behavior
- mobile services
- neural network