The marketing strategy for successful product development performance in Iranian nanotechnology-based enterprises.
Naser KhosraviMohsen SadeghiPublished in: IEEM (2014)
Keyphrases
- product development
- marketing strategies
- life cycle
- software industry
- direct marketing
- database marketing
- product design
- customer satisfaction
- software development
- competitive advantage
- manufacturing enterprises
- development process
- engineering design
- market segments
- organizational learning
- support systems
- design tools
- design process
- customer relationship management
- commercial banks
- software engineering
- relational databases