7Ps of Service Marketing and Digital Media on Purchase Intention in Tourism.
Leo Andri Yulius CaesarAnisa LarasatiVincent VincentNadia Sarah WulandariNur Aini NabilaPublished in: ICEME (2022)
Keyphrases
- digital media
- tourism industry
- online stores
- multimedia
- online shopping
- service quality
- digital content
- social media
- purchase intention
- digital technologies
- mobile payment
- electronic commerce
- website
- end users
- customer satisfaction
- web services
- service providers
- databases
- electronic word of mouth
- customer relationship management
- structural equation modeling