Sponsored Search Engines in Competition: Advertisers Behavior and Engines Optimal Ranking Strategies.
Patrick MailléBruno TuffinPublished in: MASCOTS (2011)
Keyphrases
- search engine
- web search
- sponsored search
- click prediction
- search advertising
- keywords
- optimal strategy
- keyword search
- sponsored search auctions
- meta search
- search quality
- web pages
- ranking functions
- web search engines
- product search
- information retrieval
- query logs
- information access
- search result
- learning to rank
- online advertising
- retrieval strategies
- ranking algorithm
- retrieval functions
- optimal solution
- sponsored search advertising