The antecedents and consequences of the customer's attitude toward social media adoption: a meta-analytic approach.
Ying-Kai LiaoTuan Cong DaoThat Thi PhamPublished in: Int. J. Serv. Stand. (2023)
Keyphrases
- social media
- perceived usefulness
- technology acceptance
- customer satisfaction
- online shopping
- service quality
- banking services
- attitudes toward
- online consumer
- factors affecting
- technology adoption
- information technology
- statistically significant
- electronic commerce
- consumer behavior
- continuance intention
- social media data
- social networking
- customer behavior
- customer requirements
- information systems
- customer service
- e government
- meta level
- user generated content
- social networks
- internet banking
- call center
- computer assisted instruction
- social media sites
- customer relationship management
- social interaction
- personal experience
- information diffusion
- marketing strategies
- college students
- perceived risk
- social media platforms
- learning styles
- negative consequences
- service times
- factors that affect