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What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty.
Kuo-Lun Hsiao
Chia-Chen Chen
Published in:
Electron. Commer. Res. Appl. (2016)
Keyphrases
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online shopping
purchase intention
mobile games
service quality
customer satisfaction
product quality
case study
virtual world
electronic commerce
computer games
social networking
online stores