Factors affecting mobile coupon acceptance through smartphone app.
K. A. Asraar AhmedV. S. DamodharanS. KumaraperumalPublished in: Int. J. Bus. Inf. Syst. (2024)
Keyphrases
- factors affecting
- mobile applications
- mobile devices
- android platform
- factors influencing
- mobile phone
- smart phones
- mobile apps
- m learning
- mobile users
- user experience
- context aware
- mobile environments
- android application
- mobile platform
- mobile technologies
- perceived usefulness
- mobile services
- key factors
- technology acceptance
- mobile platforms
- end users
- mobile payment
- mobile networks
- wireless networks
- user acceptance
- e learning
- neural network