Investigating virtual community participation and promotion from a social influence perspective.
Li-Chun HsuKai-Yu WangWen-Hai ChihPublished in: Ind. Manag. Data Syst. (2018)
Keyphrases
- online communities
- social influence
- virtual communities
- social networks
- situated learning
- content analysis
- social networking
- social media
- social psychology
- online social networks
- positive effects
- community members
- social relationships
- online social
- technology adoption
- social aspects
- technology acceptance
- network structure
- information sharing
- social interaction
- social network analysis
- virtual world
- social influences