A multi-level marketing case study : specifying forests and trees in Z.

John A. van der Poll Paula Kotzé

Published in: South Afr. Comput. J. (2003)

Keyphrases

case study
decision trees
website
lessons learned
telecommunications industry
database marketing
consumer behavior
customer relationship management
multi layer
social media
long term
decision making
random forests
data mining
real world
tree structures
tree models
financial services
artificial intelligence