The Effects of the Social Structure of Digital Networks on Viral Marketing Performance.
Mauro BampoMichael T. EwingDineli R. MatherDavid StewartMark WallacePublished in: Inf. Syst. Res. (2008)
Keyphrases
- viral marketing
- social structure
- social networks
- social relationships
- social network analysis
- influence maximization
- online social networks
- social interaction
- information diffusion
- social media
- network structure
- social influence
- social network data
- collective intelligence
- diffusion models
- online social
- complex networks
- social networking
- community detection
- communication patterns
- network analysis
- information flow
- link prediction
- community structure
- user profiles
- learning process