Investigating Electronic Word-of-Mouth Motivations in the Middle East: Twitter as Medium and Message.
Rodrigo MagalhãesBasim MusallamPublished in: J. Electron. Commer. Organ. (2014)
Keyphrases
- electronic word of mouth
- middle east
- social network sites
- positive or negative
- social networks
- social media
- online reviews
- user generated content
- attitudes toward
- personal information
- social interaction
- knowledge sharing
- social networking
- online social networks
- positive and negative
- sentence level
- marketing strategies
- language model
- text mining
- natural language processing
- information systems