Partnering paradigms? Knowledge management and relationship marketing.
Jennifer E. RowleyPublished in: Ind. Manag. Data Syst. (2004)
Keyphrases
- knowledge management
- decision making
- web based learning
- knowledge engineering
- website
- case study
- long term
- information systems
- information technology
- social media
- software development
- business intelligence
- marketing strategies
- consumer behavior
- short and long term
- neural network
- knowledge sharing
- semantic web
- information retrieval