Customer-based brand equity of smartphone in the emerging market.
Yin-Tsuo HuangKuang-Hsun ShihPublished in: Int. J. Mob. Commun. (2017)
Keyphrases
- stock market
- market competition
- market segments
- customer demand
- data mining
- decision making
- electronic commerce
- software vendors
- mobile devices
- customer base
- competitive environment
- business transactions
- customer service
- customer behavior
- electronic markets
- customer relationship management
- customer satisfaction
- stock price
- mobile applications
- daily life
- neural network
- market share
- customer knowledge
- retail banking
- purchase behavior
- marketing strategies
- financial data