Customer Engagement in an Online Social Platform: A Conceptual Model and Scale Development.
Christy M. K. CheungMatthew K. O. LeeXiaoling JinPublished in: ICIS (2011)
Keyphrases
- conceptual model
- online social
- data model
- data warehouse
- query language
- machine learning
- high level
- object oriented
- data sets
- conceptual models
- information processing
- conceptual data model
- domain ontology
- data sources
- social networks
- mobile devices
- text mining
- learning environment
- knowledge base
- e learning
- online social networks
- data mining
- databases