Organisational structures for the service business in product-oriented companies.
Heiko GebauerFelix PutzPublished in: Int. J. Serv. Technol. Manag. (2009)
Keyphrases
- manufacturing companies
- small and medium sized
- marketing campaigns
- service delivery
- consumer products
- telecommunications industry
- competitive advantage
- online services
- service management
- knowledge management
- competitive environment
- online stores
- service quality
- high tech
- customer base
- financial information
- customer support
- government organizations
- life cycle
- strategic decisions
- lifecycle management
- business applications
- product development
- information systems
- marketing strategies
- business environment
- business innovation
- decision making
- electronic commerce
- business processes
- market share
- product information
- service oriented
- business intelligence
- web services
- global economy
- competitive market
- customer loyalty
- author biography
- supply chain
- customer data
- mission critical
- enterprise systems
- internet enabled
- data mining
- virtual organisations
- banking industry
- potential customers
- consumer behavior
- return on investment
- customer service
- business process