Ads suit up!: effects of website and advertiser credibility on consumer responses to banner ads.
Markus HugNina T. SuterElisa D. MeklerKlaus OpwisPublished in: CHI Extended Abstracts (2013)
Keyphrases
- internet advertising
- online advertising
- banner ads
- website
- search advertising
- behavioral targeting
- display advertising
- user behavior
- web pages
- sponsored search
- internet marketing
- sponsored search advertising
- user experience
- contextual advertising
- click through rate
- advertising campaigns
- internet users
- internet search engines