Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment.
Zhumo SunShiting FuTingting JiangPublished in: Data Inf. Manag. (2022)
Keyphrases
- product descriptions
- live streaming
- online shopping
- product search
- website
- peer to peer
- streaming video
- web search
- next generation networks
- limited bandwidth
- electronic commerce
- ambient assisted living
- customer satisfaction
- search engine
- attribute value pairs
- ambient intelligence
- service quality
- faceted search
- multimedia
- smart home
- video quality
- query suggestion
- personal information